VENERE. OPEN TO FARAGLIONI Capri (Italy) - Sandro Botticelli's Venus has been brought to life by AI for a new marketing campaign. The love goddess is now Italy's hottest virtual influencer, and can be seen riding a bike, taking selfies, and eating pizza. The campaign is a collaboration between Italy's tourism ministry and the national tourism agency. It will be featured on social media, with an animated Venus winking at her followers under the Instagram handle @venereitalia23. Venus is re-imagined as a virtual influencer with hopes that she'll catch the eye of perspective tourists. AI brings Sandro Botticelli's Venus to become Italy's new tourism ambassador | LOCAL 12
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