SAN MARZANO'S HAVE BEEN JUDGED TO BE THE GOLD STANDARD Sarno, Italy - After decades of promotion, the tomatoes of San Marzano in southern Italy have taken on a gastronomic status as having no equal anywhere when it comes to intensity of flavor, natural sweetness and a balance of acid. American companies use whatever names they like for canned tomatoes, including “San Marzano”. This goes against the European Union’s DOP, overseen by the Consorzio di Tutela del Pomodoro San Marzano”. What’s In A Name? The Fight To Protect Italy’s “San Marzano” Tomato Appellation | Forbes
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