A DOCUMENTARY TITLED "A SORPRES" NEAPOLITAN FOR "BY SURPRISE" Naples holds a unique cultural energy that aligns naturally with Stone Island. The brand conscripted British director Glenn Kitson to depict the coastal city and the people animating it, zooming in on the Resina market, a popular thrifting location, especially for workwear and military gear, that has attracted generations of young shoppers. Many artistic and fashion-adjacent projects have done their part in advancing the international perception of the southern Italian city. Stone Island Opens Store in Naples, Releases Documentary on Ties With the City | WWD
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