IS LAND. IS WINE. IS IDENTITY. The Irpinia Sannio Chamber of Commerce will play a leading role at Vinitaly 2026. A unified claim “Irpinia Sannio IS” – designed to strengthen the territory’s recognizability through a contemporary narrative capable of highlighting biodiversity, landscape, and production excellence. The claim refers both to the initials of Irpinia Sannio and to the English verb “to be,” opening up to international communication and multiple storytelling possibilities. Irpinia Sannio Takes Center Stage at Vinitaly 2026: Over One Hundred Wineries United in an Integrated Project Combining Identity, Wine and Wine Tourism | Wine Industry Advisor
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