SONG OF THE SIREN CITY Naples surpassed 20 million visitors in 2025 and eyes 20% growth in 2026, fueled by America's Cup pre-regattas and major infrastructure. Millenials and families now represent a growing share of arrivals, drawn by the city's UNESCO-listed historic centre, volcanic landscapes, and an expanding calendar of music and sportings events. Momentum is building from newer markets signaling that Naples is broadening its international reach well beyond traditional European feeder markets. Naples, Italy Targets Twenty-Four Million Tourists in 2026: Everything You Need to Know | Travel And Tour World
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