Campanica | Monitoring Italy's Campania region around Naples

SOUVENIRS OF CANNED "NAPOLI AIR" Some creative "solutions" from the land of creativity. The real value of any luxury liquid—from water to perfume to whiskey to wine—is not the liquid itself but the label applied to it. How much is a generic, no-label bottle of wine worth? Wine as a commodity generates far less than a buck (or a euro) for the volume equivalent to one bottle. What gives wine value is the story around it: from its appellation, history and production methods to its current reputation and accolades. And conveying that story to the consumer starts with the label. How to Beat Wine Tariffs | Wine Spectator